Think about what its purpose is, what the majority of your content offers, how you as a company or organisation want to be perceived, and give it an according name.
For example, does your blog offer advice? Why not then call it something like ‘Tips and tricks.’
The blog you are currently reading offers a view into the marketing world. The thought processes and methods of marketeers. So I named it ‘Marketing Insights’. It’s worth you reading it because in return for you investing time in reading my content and engaging with my company, I am giving you something in return. An insight.
I’ve seen subject-matter experts call them ‘lessons’, ‘resources’ and ‘trends’. These seem to me to be much better. Their name conveys what you gain in return for reading.