Why ‘functional’ websites will no longer cut it

Describing a website as ‘functional’ is essentially a polite way of saying it’s pretty basic. A functional website is one that serves its purpose but isn’t ascetically pleasing or rich with content and features.

For many years’ companies were divided into three categories.

  • Those who could afford high-quality, detailed websites
  • Those who could only afford a basic ‘functional’ website
  • Those who were simply not online at all

 

In 2020 this is no longer the case (and not just because of COVID-19.)

We’ve got used to the quality and richness of websites from the big multinationals websites, which has created an expectation in people’s minds of what ‘all websites should look like’.

Companies must now have a site that delivers a rich user experience for both desktop and mobile users, including content, functionality, interactivity as well as visual aesthetics. It’s what people expect from their online experiences.

The choice

Various studies show that between 80% and 90% of businesses have a website.  So, not being online is simply not an option if you want to grow. If you don’t have one, you might as well not exist for most of the population.

The choice comes therefore down to how much time, effort and cash you are willing to spend on your website.

A lot of people think they can design their own website these days by simply using templates on platforms like Wix or Squarespace. This may be true to some extent but bear in mind it takes hours just swapping images and text without understanding how the underlying platform works and who has those kind of hours to spare!

There’s always a level of nuance. How much is your time worth vs contracting the design out. Hiring experts is not only going to save time and money but ensure that the site is designed with UX standards in mind which will provide visitors with a better experience.

You could spend with a big agency. That’s going to be expensive though. Someones got to pay for the fancy office and expense accounts. Unless you’re a huge multi-national with cash to burn, a small agency is a better option.

With the increasing trend toward digital marketing and the need to understand how customers are using the internet has led to a greater demand for small agencies. Small companies can offer clients better service, more flexibility, and at times even greater value. Unlike a big agency though they might not be well versed in the latest trends or styles so may won’t know how best convince their audience with an unparalleled experience.

If you don’t have the time or resources to make your website as strong as it needs to be, hiring a small agency can help. They’ll do all of the heavy lifting for you and only charge a fraction of what larger agencies would. With free consultations available, there’s no reason not to get in touch with one today!

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