Multi-channel marketing campaigns
that really stand out!
Marketing campaigns come in all shapes and sizes.
But the best always use of all the appropriate marketing channels available.
At Divergent Path we can offer full campaign management services from the ideas and concept stage, to the delivery and setting live.
We can work with you to
- Source data and create audiences
- Adapt your message for different channels,
- Examine budgets and source suppliers
- Monitor the progress of your campaigns
- Finalise with a campaign debrief and evaluation.
Case study:
Lead generation campaign for
a close protection service
How do you promote something as specific as bodyguards?
We were recently tasked with developing a comprehensive lead generation marketing campaign for a large security organisation. Working with the client, they created a dynamic campaign concept with tailored graphics and messaging. It was rolled out through digital advertising, direct mail, social media advertising and emails.
Utilising one of the many data analysis tools they identified a large number of prospective contacts and designed a framework to ensure the correct messaging reached the right people
The client was presented with a fully built campaign ready for them to set live and start an ongoing and relevant lead generation campaign.
Insight: does Direct Mail work in a digital age?
When done right, it can yield impressive results and offer something that digital marketing methods simply cannot replicate. Does Direct Mail work in a digital age?
The short answer is without a doubt yes.
We're here to fulfil your marketing needs, no matter how big or small your requirements
Get in touch for a free initial consultation