How do you promote something as specific as bodyguards?
We were recently tasked with developing a comprehensive lead generation marketing campaign for a large security organisation. Working with the client, they created a dynamic campaign concept with tailored graphics and messaging. It was rolled out through digital advertising, direct mail, social media advertising and emails.
Utilising one of the many data analysis tools they identified a large number of prospective contacts and designed a framework to ensure the correct messaging reached the right people
The client was presented with a fully built campaign ready for them to set live and start an ongoing and relevant lead generation campaign.