Should you really be marking your own papers?
We were recently asked by the Director of a national examination body to design an interactive workshop to allow them get to grips with 21st Century marketing activity and understand the thought processes of marketeers.
Our ‘Who are we?’ workshop discussed the best way to be evaluating their marketing activity and how to clearly explain to the wider market who they are and where their values lie. Through this exploration we uncovered counterproductive activities within their current set-up and brand positioning.
This training allowed our client to gain a deeper insight into their marketing opportunities which fed into a larger organisational review.